2001: A greater creative vision defined
The purpose of World Creativity & Innovation Day was, and still is, to remind and encourage people to use their creativity to make the world a better place and to make their place in the world better too.
April 21 was chosen as World Creativity & Innovation Day to emphasize the importance of using new thinking to create a decent life for all on a sustainable planet. It is the day before Earth Day, April 22.
This day is a time placeholder for people to use imagination productively, to release and be open to new thinking, and to celebrate that we can.